Adam’s marketing team decided to purchase an inflatable tent for their position in the 2014 Tour Village. I created a tour branded skin design for use during the event and a generic one for future events.
One of the draw-cards inside the tent was a free soft-serve machine to be open at regular intervals throughout the day. I designed a quill-banner, complete with vector-illustrated soft-serve cone, to grab attention at a distance. In order to prevent people from having a bad experience caused by missing out, I suggested advertising the next upcoming soft-serve give away via an A-Frame sign with a patch of blackboard paint.
Beach scene illustrated by Martina Budimir.
For Brand New Creative.