When I began working with Brownbuilt, it was apparent that their logo was strong but lacked any further visual language.
The first website visuals that I created also served as a platform for exploring new brand treatments to present to the client. Once the orange and silver colour scheme was settled on, I completed the website and helped art direct the extensive printed marketing materials and documents completed by other designers at BNC.
The orange gradient chosen for the brand was selected for cost effective production, comprised of only process yellow and magenta. Dark grey is used as a complimentary colour on standard CMYK jobs, while a dark, metallic silver is used for a little extra finesse where the budget allows.
I came up with the “We’ve got your storage sorted.” tagline in addition to writing many small fragments of text for the website.
For Brand New Creative.