This brand refresh for Navigation Films, a high-end video production house based in Dubai, was completed in tandem with a new WordPress website.

When originally briefed for the creation of their previous logo, I presented some clean and modern initial concepts in keeping with the perceived spirit of the young and vigorous company. The client response was very positive but they ultimately settled on an option that they felt better represented the accumulated experience of their directors.

With a change in management structure, new website and new year, founder and director Mike was keen to re-explore a bold and simple brand style for the reinvigorated company.

The logo is iconic of progress both in technology and the film industry as a whole. While the old featured an analogue compass rose and classic serifed typeface, the new is a minimal, web-friendly sans-serif with a typographic quirk that eludes to means of navigation in a digital-native age.