St Peters Crash Repairs were unusually specific about what they wanted for their identity – a parody of the Ferrari rampant stallion, kicking in the front end of an HSV. It may not be what I would have pitched but it sure was fun to illustrate!
For the website, I had total freedom to create whatever I wanted. Visuals for the three-page, mobile responsive site were created in Illustrator for client approval. I then constructed the website on top of a default WordPress theme.
The client weren’t able to provide any finished content so I expanded their keywords into long-form copy and selected appropriate stock images.
For Brand New Creative.