I designed and illustrated this series of press ads for private emergency medical facility Wakefield Emergency Department.
Each advertisement was required to use a standard headline and body copy with only minor modification to suit their respective industry-specific publications. The illustrations, based on a stylised ECG trace, needed to be tailored to suit each target demographic and able to fit in portrait and landscape media booked at anywhere from full-bleed to 1/4 page.
As part of this project I researched media kits and liaised with publications directly to ensure that files would meet specifications.
For Brand New Creative. Copy writing by Tim Dangerfield.