Bunyip Beer "Eyes" concept 3D render. This was the client's selected concept that would have gone into product.
Bunyip "Eyes" concept visualised in Illustrator.
Bunyip Beer "Scales" concept 3D render
Bunyip "Scales" concept and two variations visualised in Illustrator. A last minute inclusion, this one was close to being the selected concept, despite never having a full label design.
Bunyip Beer "Shadow" concept 3D render
Bunyip "Shadow" concept visualised in Illustrator. Inspired by the koi tenegui hanging in my office. I really wanted this one to work and got it most of the way there. Another layer of colour probably would have finished it off nicely.
Bunyip Beer "Stripes" concept 3D render
Bunyip "Stripes" concept visualised in Illustrator. A further simplified version of the Waves concept.
Bunyip Beer "Waves" concept 3D render. I think this was my favourite.
Bunyip "Waves" concept visualised in Illustrator.
Odds and ends around the theme of bubbles.
Additional unused concepts.
As a graphic designer, you get used to some of your best work never seeing the light of day. Sadly, none of these made it into production but clients Angus and Jez were absolutely stoked with all of the concepts presented.
These logo and label designs were for a new, environmentally-focused beer product that would aim to direct half of profits to land care projects. As avid surfers and nature lovers, the indigenous Bunyip story was an ideal fit for their message.
Check out the five hero concepts in Augmented Reality on your Apple device:
(Woo! Spooky ghost cans!)
Despite being just about my earliest and roughest 3D work, dropping each can onto the table in front of the client at 100% scale definitely caused excitement and aided the presentation no end.