After several years of gradual modification, a change of name and a shift of target audience, the old site was no longer fully saying what Parkitect wanted it to and they decided it was time for a freshen up.
With Toolbox’s blessing, I took on the redesign as well as the build. The client had a clear idea of what they wanted and the design process came off very economically.
The new site takes full advantage of larger screens while also delivering a much cleaner navigational experience, condensing three previous menus into one. The content of the site was largely re-worked to best target their current, ideal audience and generate high relevance enquiries.
This new focus also led to the concurrent creation of a new, sister site in pumptracks.com.au. Splitting the old track finder out into its own site allowed much more content flexibility, now listing pump tracks from any installer and enhancing its usefulness for the community.
This change came off without a hitch despite the decision being made while construction of the main site was already underway.