This project entailed a full website design and build for a new entrant into the bustling civil construction market. The request was for a sharp and strongly branded outcome worth the attention of Platinum’s tier 1 and 2 clients.
Features include contact forms, video, parallax and scroll-based animation. A smart looking and highly functional projects gallery is core to the site and specifically designed to start with only a couple of projects with the flexibility to expand greatly over time. Search and filtering options can be easily integrated down the track once simply browsing is no longer sufficient. The client brought their own logo and supporting brand element along from another designer, accompanied by complication. The circular brand element was in a style distinct to indigenous Australian art, in step with the cultural background of Platinum’s core staff and the socioeconomic goals of the business. The final design for the site sensitively incorporates the provided brand assets, expanding on generic marks and shapes while taking care to avoid transforming or mimicking those intrinsic to native culture.